SEO vs. DIY: The Real Cost of Managing Your Own Optimisation




In a world dominated by digital footprints, the battle for online visibility has never been fiercer. Many businesses are faced with a crucial decision: tackle SEO in-house or bring in the cavalry – an SEO consultant. In this blog post, we’ll unravel the true cost of managing your own optimisation and explore why a helping hand might just be the secret sauce your business needs.


The Illusion of Cost Savings


Often, businesses contemplate the DIY route in an attempt to cut costs. After all, how hard can it be to master the art of SEO, right? Well, the illusion of cost savings can quickly dissipate when you consider the time and resources required. DIY SEO might seem economical initially, but the hidden expenses of trial and error can add up faster than you think.


Managing your own optimisation demands a significant time investment. Time that could be better spent focusing on your core business activities. Every hour spent deciphering the ever-changing algorithms is an hour taken away from growing your business. When the true value of your time is factored in, the perceived cost savings of DIY SEO start to crumble.


Quality of Implementation


SEO is more than just sprinkling keywords throughout your content. It’s a nuanced strategy that requires a deep understanding of your business, target audience, and the digital landscape. SEO consultancy in London can bring expertise to the table, ensuring that your optimisation efforts are not just surface-level but strategically aligned with your business goals.


DIY endeavours often fall victim to a lack of expertise. Missteps in optimisation can result in penalties from search engines, causing more harm than good. SEO consultants, armed with their experience and knowledge, navigate the complexities of search algorithms, steering your business clear of potential pitfalls.


Keeping Up with the Algorithmic Joneses


Search engine algorithms are like chameleons – they change constantly. Staying ahead of these updates is a Herculean task. DIY SEO enthusiasts may find themselves caught in a perpetual game of catch-up, whereas SEO consultants are dedicated to staying abreast of the latest trends and updates, ensuring your strategy remains relevant and effective.


By the time you’ve deciphered one algorithm, a new update is on the horizon. SEO consultants not only interpret these changes but strategise to leverage them for your benefit. It’s not just about reacting; it’s about proactive optimisation that keeps your business on the winning side of the digital game.


The True Value of Results


When it comes down to it, what matters most is results. DIY SEO might show some improvement, but the question is, how much? SEO consultants bring a track record of success. They have a proven ability to drive tangible results, be it increased organic traffic, higher search rankings, or improved conversion rates.


The true cost of managing your own optimisation goes beyond dollars and cents; it’s about missed opportunities, lost time, and the potential for unparalleled growth. SEO consultants not only understand the language of search engines but also speak the dialect of business success.


Questions to Ask an SEO Agency on a Discovery Call


You’ve booked a discovery call with an SEO agency you like. Their experience seems extensive, and you feel confident they can help your business gain visibility online. But, you want to make sure this is the case before you agree on a contract. Well, this is exactly what a discovery call is for. You gain more information and can have confidence in the team. Know that this is your opportunity to communicate and ask questions. Here are some that can be useful to ask.


Have you Achieved Results for Businesses in the Same Industry?


Hopefully, before a discovery call, you’ve already examined case studies and testimonials about the SEO agency. Their success is probably what has led you to speak to the team. But, it can be useful to know whether these professionals have dealt with businesses in the same industry as you. It can reassure you that they understand your audience and how to boost visibility.


Therefore, this should be one of the first questions you ask. You can find out what SEO campaigns they have completed in the past and if they have the expertise to flourish in your industry.


What Is Your SEO Strategy?


Many successful SEO agencies have a tried and tested strategy they use for their clients. While it’s adapted to suit each business, there’s an outline they follow because they know that it achieves results. Consequently, this is a question you want to ask in a discovery call. Find out what tactics and methods the team use and how this is going to meet your business goals. While you might not understand a lot of SEO, you’ll gain a better idea about the experience of the team and their confidence.


How Are You Going to Report Results?


As a business owner, you might not be too worried about SEO tactics and methods. You’re more concerned about whether they’ve achieved the desired results. After all, you’re paying a lot of money and putting trust in professionals. You need to know that you’re making the right decision for the future of your business.


Thus, a question you must ask is about reporting. You need to understand how the team are going to update you with progress and how often. It might help if you can track changes and see statistics regularly. Discuss this during the discovery call and make it clear how much you want to be involved.




In the ever-evolving digital landscape, the decision to tackle SEO internally or enlist the expertise of a consultant is not one to be taken lightly. While the allure of DIY may seem tempting, the real cost extends far beyond immediate expenses. Investing in an SEO consultant could very well be the catalyst your business needs to soar to new heights in the vast realm of online visibility. After all, in the world of SEO, sometimes the best strategy is knowing when to seek professional guidance.


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